GST.
Quotes and invoices over $82.50 have to show GST clearly. If your bot names a price without saying
whether GST's in or out, the customer can complain when the invoice arrives 10% higher. Easiest
fix: don't let the bot name prices. Point it at an approved service page that already states the
GST position. (ATO.)
What the bot promises is on you.
Under Australian Consumer Law, what your bot says counts. An AI-generated message has the same
weight in front of a Fair Trading complaint as one your booker would have typed by hand. A made-up
price, a fake arrival window, a warranty term the bot invented — these become real complaints.
The rule is plain: if a person normally has to say it, a person still has to say it. The bot
drafts. You sign.
(ACCC on the ACL.)
Privacy and SMS.
The moment the bot collects names, phone numbers, addresses, or job photos, the Privacy Act kicks
in. You need a privacy policy linked from the chat widget, secure storage, and a way for customers
to ask for their data. For SMS: booking confirmations are fine — the customer's already a customer.
Marketing SMS ("book your annual gutter clean") needs an explicit opt-in and a working "STOP"
reply. The ACMA enforces this and the fines are real.
(OAIC,
ACMA.)
After-hours pricing.
Most Australian trades charge more on weekends and after 6 pm. If your bot quotes from a daytime
service page on a Saturday night, the customer gets the wrong number. Either put the after-hours
rate on the page the bot reads from, or have the bot ask "when do you need this?" before saying
anything that looks like a price.