Lite
Meter: Priced by contact bracket; sends metered at 5x your contact count per month
Includes: Core features with limited automated emails relative to send volume
Fits: A list that gets a few campaigns a month and light automation.
Pricing explained
Campaign Monitor pricing: brackets of contacts, multiples of sends.
Campaign Monitor prices by contact bracket and shows the sticker in your local currency, so the useful comparison is the meter, not the number. Here is how the brackets and send allowances work, and the arithmetic to do before wiring any lead-capture channel into it.
The plans, at our last read
Four tiers, one shared meter: the number of contacts on your list sets the bracket, and the plan sets what you can do inside it.
Essentials
Meter: Priced by contact bracket; unlimited email sends
Includes: Adds priority support on top of core features
Fits: Frequent senders — multiple newsletters, sequences, re-engagement flows — where a send multiplier would constantly need checking.
Premier
Meter: Priced by contact bracket; unlimited sends
Includes: Premier-level support including phone support, plus advanced features
Fits: Teams that want a support phone number and the fuller feature set.
Enterprise
Meter: Custom pricing on annual contracts
Includes: Dedicated account manager, volume tailored to the contract
Fits: High-volume senders negotiating on their actual numbers.
Where the bill actually grows
Bracket steps
Contacts move you in published brackets
Pricing steps through contact brackets — 0-500, 501-2,500, 2,501-5,000, and so on past 50,000 at our June 2026 read. Crossing a bracket boundary by a handful of contacts moves the whole bill to the next step, so list hygiene has a direct price.
Local-currency stickers
The price you see depends on where you browse
Campaign Monitor displays pricing in your local currency — our read from this region showed Australian dollars. That is why this page explains the meter rather than quoting a single dollar figure: check the pricing page from your own region for your numbers.
The 5x ceiling
Lite meters sends as a contact multiple
Lite's send allowance was five times your contact count per month at our read. A 2,000-contact list gets 10,000 sends — fine for weekly campaigns, tight once automated sequences run on top. Essentials removes the ceiling entirely.
Annual and nonprofit
Two published discounts worth taking
At our read, annual billing carried a 10% discount and nonprofits a 15% discount. If you qualify for either, apply it before comparing Campaign Monitor against other tools' annual prices.
The chatbot connection
If a chatbot feeds this list, watch the brackets.
On a contact-bracket meter, a chatbot that captures a few hundred leads a month does not raise the bill gradually — it moves you to the next bracket in a step, and every contact in the list counts whether or not you email them. Budget for the bracket your list will reach in six months, set a pruning rule for unengaged contacts, and check the lead-capture guide and CRM-handoff guide for which chatbots can do the wiring.
FAQ
Campaign Monitor pricing questions.
What does Campaign Monitor pricing actually scale by?
Contacts, in published brackets — 0-500, 501-2,500, 2,501-5,000 and so on up past 50,000 — with the send allowance as the second lever. At our June 2026 read, the Lite plan metered sends at five times your contact count per month, Essentials moved to unlimited sends with priority support, and Premier added phone support; Enterprise is custom. Campaign Monitor displays prices in your local currency, so the sticker you see depends on where you browse from — which is why we describe the meter rather than quote a single dollar figure. Check the pricing page from your own region before comparing.
Reviewed · Sourced from Campaign Monitor pricing page
When does Campaign Monitor Essentials beat Lite?
When your sending pattern outgrows the multiplier. Lite's send allowance was metered at five times your contact count per month at our June 2026 read, which suits a list that gets a few campaigns and light automation. Once you send frequently — multiple newsletters, automated sequences, re-engagement flows — unlimited sends on Essentials stops the per-send arithmetic mattering, and it carries priority support. The trap to avoid is solving a send-limit problem by deleting engaged contacts; compare the upgrade price against your real monthly send volume first, and note annual billing carried a published discount at our read.
Reviewed · Sourced from Campaign Monitor pricing page
Why does email platform pricing matter for chatbot lead capture?
Because every lead the chatbot captures becomes a contact or subscriber somewhere, and email platforms meter exactly that. A chatbot that adds a few hundred captured leads a month can push an email plan up a subscriber or contact tier even though sending behavior never changed — the meter is list size, not effort. When you wire chatbot capture into an email tool, size the email plan for where the list will be in six months, check what happens to inactive contacts, and prune unengaged subscribers on a schedule so the capture channel does not quietly inflate the email bill.
Reviewed
What does AWeber pricing actually scale by?
Subscriber count, with a send allowance on top. At our June 2026 read of AWeber's pricing page, Lite started at $12.49/month billed annually and Plus at $19.99/month billed annually at the entry subscriber tier, with the price climbing through published subscriber tiers as the list grows — Lite at 10,000 subscribers listed at $100/month on monthly billing, for example. Both plans also cap monthly email volume as a multiple of subscribers — 10 times your subscriber count on Lite, 12 times on Plus — so the bill is driven by how many people are on the list, not how many campaigns you send. Recheck AWeber's pricing page before buying; these numbers drift.
Reviewed · Sourced from AWeber pricing page