Pricing explained
AWeber's entry prices look simple, but the bill is driven by subscriber count and capped by a send multiplier. Here is what each plan actually meters, where the costs grow, and the arithmetic to do before connecting any lead-capture channel to it.
AWeber sells two self-serve plans plus a setup service. All of them scale on the same meter: how many subscribers are on your list.
From $12.49/month billed annually at the entry subscriber tier
Meter: Price climbs with subscriber count; sends capped at 10x subscribers per month
Limits: 1 email list, 3 landing pages, 3 email automations, 3 users
Fits: A single-list newsletter with a welcome automation and one person running it.
From $19.99/month billed annually at the entry subscriber tier
Meter: Price climbs with subscriber count; sends capped at 12x subscribers per month
Limits: Unlimited email lists, landing pages, automations, and users
Fits: Businesses segmenting audiences into lists, running branched automations, or working as a team.
$20/month billed annually plus a one-time setup fee ($79 at our read, marked down from $599)
Meter: Same subscriber-based scaling on top
Limits: Setup service: branded template, landing page, signup form, weekly newsletter drafts, a 1:1 setup call
Fits: Owners who want the account built for them rather than doing the setup themselves.
The list is the meter
AWeber's price climbs through published subscriber tiers — at our June 2026 read, Lite at 10,000 subscribers listed at $100/month on monthly billing. Inactive subscribers cost the same as engaged ones, so an unpruned list quietly inflates the bill every tier it crosses.
Send ceilings
Monthly sends are capped as a multiple of your subscriber count — 10x on Lite, 12x on Plus at our read. A 1,000-subscriber list on Lite gets 10,000 emails a month; daily sending to the full list does not fit. Frequent senders should do this arithmetic before choosing.
Annual vs monthly
The advertised per-month figures assume annual billing; monthly billing runs meaningfully higher — $15.00 versus $12.49 at the entry Lite tier at our read. Compare the billing mode you will actually use.
Lite's structural caps
Lite's single email list means segmentation happens with tags and segments inside one list rather than separate lists. Workable for many — but if your setup assumes separate lists per audience, you are on Plus territory from day one.
The chatbot connection
Most readers land here because an AI chatbot or signup form is about to start feeding an email list. On a subscriber-metered plan, that wiring has a direct cost consequence: every captured lead moves you toward the next tier whether or not you ever email them. Budget for where the list will be in six months, decide a pruning rule for unengaged subscribers up front, and check the lead-capture guide and CRM-handoff guide for which chatbots can do the wiring.
FAQ
Subscriber count, with a send allowance on top. At our June 2026 read of AWeber's pricing page, Lite started at $12.49/month billed annually and Plus at $19.99/month billed annually at the entry subscriber tier, with the price climbing through published subscriber tiers as the list grows — Lite at 10,000 subscribers listed at $100/month on monthly billing, for example. Both plans also cap monthly email volume as a multiple of subscribers — 10 times your subscriber count on Lite, 12 times on Plus — so the bill is driven by how many people are on the list, not how many campaigns you send. Recheck AWeber's pricing page before buying; these numbers drift.
Reviewed · Sourced from AWeber pricing page
Structural limits, more than features. At our June 2026 read, Lite included one email list, three landing pages, three email automations, and three users, while Plus removed those caps with unlimited lists, landing pages, automations, and users, plus a higher send allowance (12x subscribers versus 10x). The price gap at the entry tier was $12.49/month versus $19.99/month billed annually. The practical test: if you segment audiences into separate lists, run more than a few automation flows, or have a team in the account, Lite's caps arrive quickly. A single-list newsletter with one welcome automation fits Lite; a business wiring in chatbot lead capture and branched follow-ups usually grows into Plus.
Reviewed · Sourced from AWeber pricing page
Because every lead the chatbot captures becomes a contact or subscriber somewhere, and email platforms meter exactly that. A chatbot that adds a few hundred captured leads a month can push an email plan up a subscriber or contact tier even though sending behavior never changed — the meter is list size, not effort. When you wire chatbot capture into an email tool, size the email plan for where the list will be in six months, check what happens to inactive contacts, and prune unengaged subscribers on a schedule so the capture channel does not quietly inflate the email bill.
Reviewed
Contacts, in published brackets — 0-500, 501-2,500, 2,501-5,000 and so on up past 50,000 — with the send allowance as the second lever. At our June 2026 read, the Lite plan metered sends at five times your contact count per month, Essentials moved to unlimited sends with priority support, and Premier added phone support; Enterprise is custom. Campaign Monitor displays prices in your local currency, so the sticker you see depends on where you browse from — which is why we describe the meter rather than quote a single dollar figure. Check the pricing page from your own region before comparing.
Reviewed · Sourced from Campaign Monitor pricing page